GreenMax Capital Advisors


GreenMax Capital Advisors (official name, CJ Aron Associates Inc. DBA GreenMax Capital Advisors) is the U.S. affiliate of the GreenMax Capital Group, a group of international clean energy investment advisory and management-consulting firms established in 1994. GreenMax has a lengthy and successful track record facilitating efficient implementation of international development funds targeted for renewable energy investment in emerging markets worldwide. GreenMax supports project developers, investors, financial institutions, donors and governments in the analysis, preparation and implementation of a broad range of clean energy investments, policies and regulations. We are currently assisting, or in the past have assisted, many of the most recognized private investors to establish and execute their sustainable energy investment strategies, including market assessments, strategic planning and M&A. GreenMax has also supported regional commercial lenders to develop and roll out new lending products targeting renewable energy and energy efficiency investments and has helped many DFIs plan and launch market-transforming sustainable energy finance initiatives. 

The GreenMax team of experts has extensive background evaluating project development potential in the specific economic and political realities of emerging markets. Our principals and senior staff have spent their careers working on these issues first in the US from the 1980s and internationally since 1994. Having acted so often as advisors to financiers and developers and with our own direct development experience, we bring the perspective of hands-on practitioners to each assignment. Regarded as a trusted advisor to numerous development agencies, banks and private strategic and financial investors, we have assessed dozens of renewable energy projects for DFI clients including the World Bank, IFC, IADB, EBRD, EIB, USTDA, US OPIC, UNDP, AfDB, USAID, GGGI and the European Commission among others and for a wide variety of private equity funds and strategic investors. GreenMax maintains a database of more than 450 investors focused on clean energy investments in either Africa/MENA or Latin America-Caribbean with whom we maintain close contacts through a continuing flow of investment solicitations distributed on behalf of our project developer clients in these regions.